Emmanuel Crisanto, Narrative Design Manager at AMA, explains that inspiration arises from “a way of observing the world attentively, connecting experiences, references, and emotions until something clicks.” For AMA, it is not only about arranging forms and materials, but about giving each project meaning by uncovering and constructing stories.

Inspiration can come from many sources; however, what matters is not where it originates, but how it is interpreted, transformed, and expressed. The project Rancho Salazar stands as a clear example of this process, showing how an initial idea evolves into an architectural proposal with its own identity and narrative.