{"id":5115,"date":"2026-03-05T00:00:31","date_gmt":"2026-03-05T06:00:31","guid":{"rendered":"https:\/\/estudioama.mx\/?post_type=insights&#038;p=5115"},"modified":"2026-04-23T14:26:53","modified_gmt":"2026-04-23T20:26:53","slug":"the-first-stone-of-legend-tower","status":"publish","type":"insights","link":"https:\/\/estudioama.mx\/es\/insights\/the-first-stone-of-legend-tower\/","title":{"rendered":"The first stone of Legend Tower in Deezen Magazine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5115\" class=\"elementor elementor-5115\" data-elementor-post-type=\"insights\">\n\t\t\t\t<div class=\"elementor-element elementor-element-246ff6f e-flex e-con-boxed e-con e-parent\" data-id=\"246ff6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-176e3e0 e-con-full e-flex e-con e-child\" data-id=\"176e3e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18a167 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e18a167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The first stone of Legend Tower in Deezen Magazine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb6724 elementor-widget elementor-widget-spacer\" data-id=\"fbb6724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5551b elementor-widget elementor-widget-heading\" data-id=\"3c5551b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Published in: June 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d145722 elementor-widget elementor-widget-heading\" data-id=\"d145722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.dezeen.com\/2024\/06\/03\/som-red-skyscraper-guadalajara\/\" target=\"_blank\" rel=\"noopener\">Platform: Dezeen Magazine<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cca3e9 e-flex e-con-boxed e-con e-parent\" data-id=\"4cca3e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d78ef3 elementor-widget elementor-widget-image\" data-id=\"3d78ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1930\" height=\"854\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide.webp\" class=\"attachment-full size-full wp-image-4775\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide.webp 1930w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide-300x133.webp 300w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide-1024x453.webp 1024w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide-768x340.webp 768w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Legend-Wide-1536x680.webp 1536w\" sizes=\"(max-width: 1930px) 100vw, 1930px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc4cd38 e-flex e-con-boxed e-con e-parent\" data-id=\"bc4cd38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-989e27d e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"989e27d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3229313 e-con-full e-flex e-con e-child\" data-id=\"3229313\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1749532 elementor-widget elementor-widget-text-editor\" data-id=\"1749532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published on Dezeen, the SOM red skyscraper, Legend Tower, in Guadalajara is presented as a mixed-use tower defined by its striking red fa\u00e7ade and vertical articulation. Designed by Skidmore Owings &amp; Merrill, in collaboration with Esrawe and Mexico City architecture studio AMA, the project integrates residential, office, and commercial programs within a single structure, contributing to the city\u2019s evolving skyline.<\/p><p>The article highlights how the building\u2019s materiality and color respond to the local context while establishing a strong visual identity. Emphasis is placed on its structural expression and the incorporation of terraces, which enhance spatial quality and user experience, positioning the tower as a contemporary urban landmark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f010674 elementor-widget elementor-widget-heading\" data-id=\"f010674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.dezeen.com\/2024\/06\/03\/som-red-skyscraper-guadalajara\/\" target=\"_blank\" rel=\"noopener\">Continue Reading<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1b2f1 e-con-full e-flex e-con e-child\" data-id=\"0a1b2f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4019e15 elementor-widget elementor-widget-image\" data-id=\"4019e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1615\" height=\"1080\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03.webp\" class=\"attachment-full size-full wp-image-5132\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03.webp 1615w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03-300x201.webp 300w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03-1024x685.webp 1024w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03-768x514.webp 768w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-03-1536x1027.webp 1536w\" sizes=\"(max-width: 1615px) 100vw, 1615px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ac640 elementor-widget elementor-widget-image\" data-id=\"c1ac640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"698\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-02-2.webp\" class=\"attachment-full size-full wp-image-5134\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-02-2.webp 1440w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-02-2-300x145.webp 300w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-02-2-1024x496.webp 1024w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/03\/Insight-02-2-768x372.webp 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" 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elementor-widget-heading\" data-id=\"8db0dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LATEST HIGHLIGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c28010f e-con-full e-flex e-con e-child\" data-id=\"c28010f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9250f0b elementor-widget elementor-widget-heading\" data-id=\"9250f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALL OUR INSIGHTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/estudioama.mx\/es\/insights\/the-panopticon-architecture-that-transcended-space\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"959\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Insights-Archivo-01.webp\" class=\"attachment-full size-full wp-image-5936\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Insights-Archivo-01.webp 640w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Insights-Archivo-01-200x300.webp 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5b716 elementor-widget elementor-widget-spacer\" data-id=\"da5b716\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/estudioama.mx\/es\/insights\/the-panopticon-architecture-that-transcended-space\/\">The Panopticon: Architecture that transcended space<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5141\" class=\"elementor elementor-5141 e-loop-item e-loop-item-5906 post-5906 insights type-insights status-publish hentry insights-press\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-26bd71b e-con-full e-flex e-con e-parent\" data-id=\"26bd71b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f09200 elementor-widget elementor-widget-image\" data-id=\"5f09200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/estudioama.mx\/es\/insights\/casa-chacala-showed-in-adfwebmagazine\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1440\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Chacala-Insight-002.webp\" class=\"attachment-full size-full wp-image-5909\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Chacala-Insight-002.webp 960w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Chacala-Insight-002-200x300.webp 200w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Chacala-Insight-002-683x1024.webp 683w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Chacala-Insight-002-768x1152.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5b716 elementor-widget elementor-widget-spacer\" data-id=\"da5b716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f24e50 elementor-widget elementor-widget-heading\" data-id=\"5f24e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/estudioama.mx\/es\/insights\/press\/\" rel=\"tag\">Press<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f50769 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6f50769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/estudioama.mx\/es\/insights\/casa-chacala-showed-in-adfwebmagazine\/\">Casa Chacala showed in ADFwebmagazine<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5141\" class=\"elementor elementor-5141 e-loop-item e-loop-item-5876 post-5876 insights type-insights status-publish hentry insights-press\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-26bd71b e-con-full e-flex e-con e-parent\" data-id=\"26bd71b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f09200 elementor-widget elementor-widget-image\" data-id=\"5f09200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/estudioama.mx\/es\/insights\/knowing-la-loma-in-architizer\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1440\" src=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Highlight-Laloma.webp\" class=\"attachment-full size-full wp-image-5877\" alt=\"\" srcset=\"https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Highlight-Laloma.webp 960w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Highlight-Laloma-200x300.webp 200w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Highlight-Laloma-683x1024.webp 683w, https:\/\/estudioama.mx\/wp-content\/uploads\/2026\/04\/Highlight-Laloma-768x1152.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5b716 elementor-widget elementor-widget-spacer\" data-id=\"da5b716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f24e50 elementor-widget elementor-widget-heading\" data-id=\"5f24e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/estudioama.mx\/es\/insights\/press\/\" rel=\"tag\">Press<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f50769 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6f50769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/estudioama.mx\/es\/insights\/knowing-la-loma-in-architizer\/\">Knowing La Loma in Architizer<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Published on Dezeen, the SOM red skyscraper, Legend Tower, in Guadalajara is presented as a mixed-use tower defined by its striking red fa\u00e7ade and vertical articulation. Designed by Skidmore Owings &amp; Merrill, in collaboration with Esrawe and Mexico City architecture studio AMA, the project integrates residential, office, and commercial programs within a single structure, contributing [&hellip;]<\/p>\n","protected":false},"featured_media":5130,"template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false},"insights":[44],"class_list":["post-5115","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/insights\/5115"}],"collection":[{"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/types\/insights"}],"version-history":[{"count":26,"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/insights\/5115\/revisions"}],"predecessor-version":[{"id":5896,"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/insights\/5115\/revisions\/5896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/media\/5130"}],"wp:attachment":[{"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/media?parent=5115"}],"wp:term":[{"taxonomy":"insights","embeddable":true,"href":"https:\/\/estudioama.mx\/es\/wp-json\/wp\/v2\/insights?post=5115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}